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Why User Engagement Minutes? Engagement minutes reflect how many people are watching your event, and for how long. It encourages multimedia content. It also represents how many people are seeing ads served on the page, helping you create monetization strategies that are more relevant to a real-time medium.
How we measure an engagement minute: Every second, ScribbleLive determines how many people are on the page. UEM is the total number of minutes spent by all visitors on all pieces of content. Seconds are rounded up to the next minute.